Allow me to showcase your coffee equipment and generate trackable sales.
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How Collaboration Works
My job is to sell your grinders, coffee machines and accessories to customers who love them because they have seen my reviews which motivate them as well as thoroughly educating them about both the benefits and limitations of your equipment.
That way, when a customer buys and uses your item, they’ll be fully appreciative of both its features and limitations, and they’ll therefore be much more likely to think favorably of your brand.
You are welcome to browse my library of reviews on my YouTube channel at www.youtube.com/@tomsgrinderlab
In the interests of transparency, here’s a few points to consider.
#1: I don’t buy coffee kit. You need to be OK with sending any pre-agreed items to me without cost.
#2: If after testing your item I decide that I can’t endorse it, then I won’t publish the review and I’ll return the item to you, provided you organize shipment. At time of writing, this has only happened twice.
#3: Someone from your team needs to make themselves available for my questions about technical aspects as well as providing responses to anything that I perceive as a limitation. This collaborative process is a feature of my reviews and makes for a well- balanced video. Naturally, I’ll be the final arbiter of review content.
#4: A review typically involves a month of using your item and then two days creating, recording, editing and publishing the review. I get paid in one or more of several ways, all of which are up for discussion with a view to creating a customized win-win agreement:
- I will retain ownership of the reviewed item and may sell it to pay for my time spent testing and reviewing.
- You or your resellers may supply me with a discount code of 5% for the buyer and I will be paid a percentage (negotiated but sensitive to your margins), for each sale that I generate. Ideally, I’ll also be provided with an affiliate link so that sales are transparent and trackable in real-time at my end.
- If ‘a’ and ‘b’ above are not viable for you, then a review fee of US$3,000 will typically apply but this may be made by providing equipment for me to resell in lieu of a monetary payment.
You can start the ball rolling by emailing me directly at tom@tomsgrinderlab.com or reach out to me via WhatsApp on +61 404 885 553

My Review Workflow
- I personally use every item daily for 30 days prior to starting a draft review. (I don't do “unboxing" or “first looks" reviews because my brand is all about robust, in-depth, user-perspective content.)
- During the time that your item is on my coffee bench I am frequently making notes which becomes raw material for the review.
- I then start the draft of the written review and I purposely spread this out over a minimum of five days (often many more) because I find that fresh and important points come to mind by leaving the review and coming back to it the next day.
- I post on forums to gain direct feedback from users of your kit and these alternate perspectives may be included in the review if they add something new. (I believe that readers and viewers are reassured by hearing from more than one voice.)
- Once the written draft is complete, it goes to my editor for proof reading and a copy is sent to you also along with an invitation to write a short response which gives you the opportunity to point out any errors or omissions in my review. I call this the “Manufacturers Right of Reply" and at time of writing it is a unique feature of my reviews.

- While step #5 (above) is in process, I plan the video component of the review.
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Once I've had a response back from step #5 I finish the planning for the view shoot by incorporating any relevant feedback. The video shoot is completed in three parts:
- •A photo shoot in the grinder lab studio; these photos are used to highlight important features during the final video shoot.
- •A video of the item in use in the grinder lab.
- •A video of me in front of the big screen presenting (think ‘weather presenter').
- Post production editing typically takes half a day.
- My team creates shorts and other “click bait” for Social Media.
- Optional: ideally I'll interview you or your team on the item, in the form of a video podcast.
Next, your review gets sprinkled around the internet like confetti at a wedding.
- Video and shorts are uploaded to YouTube, Instagram, TikTok and Reddit
- Podcast is distributed to multiple podcast hosting sites such as iTunes and Stitcher
- Video and written review are published on this website
To inquire about a review by Tom’s Grinder Lab please email me directly tom@tomsgrinderlab.com.